97. Getting a new idea adopted
[References - 80]
Managerial courage is the expression of ideas that are different
from the current consensus.Harvey A. Hornstein, Management expert
Harvey Hornstein studied 200 US and Japanese firms and
identified five guidelines for successfully introducing new
- Watch your focus. Stick to business
issues, or frame your concern as a business issue. If you focus on changing the
performance of superiors, subordinates, or ethical issues, your chances of
succeeding are poor.
- Watch your credibility. Your credibility
is in your area of expertise, so changes you propose should be in your area of
- Be direct. Don't rely on long, drawn-out
procedures, memos, letters, reports, to promote the change. Act directly, speak
to people directly.
- Create supporters. You aren't likely to
succeed without support. Meet with people who will be affected by the change and
enlist them as part of your team.
- Timing is everything. Change
is more likely to be acceptable if it addresses a problem that currently affects
people. If there is no problem, they will not see any value in change for change