Export Marketing for a Small Handicraft Business (Oxfam, 1996, 192 p.)

Export Marketing for a Small Handicraft Business (Oxfam, 1996, 192 p.)

		(introduction...)
		Introduction
		1 The marketing mentality
		2 The business approach
		3 Markets and their characteristics
		4 Reaching your customer
		5 Support for handicraft exporters
		6 Designing and producing for export
		7 Presenting your product
		8 Fulfilling orders
		9 Despatching export consignments
		Conclusion
		Notes and references
		Addresses of organisations referred to in this book
		Further reading