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close this bookExport Marketing for a Small Handicraft Business (Oxfam, 1996, 192 p.)
View the document(introduction...)
View the documentIntroduction
close this folder1 The marketing mentality
View the document1.1 What is marketing?
View the document1.2 Analysing your options
View the document1.3 Domestic and overseas markets
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close this folder2 The business approach
View the document2.1 Alternatives for exporting
View the document2.2 A marketing plan
View the document2.3 Researching the market
View the document2.4 Matching resources to plans
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close this folder3 Markets and their characteristics
View the document3.1 The perception of value
View the document3.2 Competition
View the document3.3 Market structures
View the document3.4 The costs of distribution
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close this folder4 Reaching your customer
View the document4.1 Means of communication
View the document4.2 Buying procedures
View the document4.3 Contact by correspondence
View the document4.4 Meeting buyers
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close this folder5 Support for handicraft exporters
View the document5.1 The international trading environment
View the document5.2 Trade promotion programmes
View the document5.3 The fair trade network
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close this folder6 Designing and producing for export
View the document6.1 Taste in the market place
View the document6.2 Product development
View the document6.3 Quality control
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close this folder7 Presenting your product
View the document7.1 Labels and packaging
View the document7.2 Increasing the value of your offer
View the document7.3 Pricing
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close this folder8 Fulfilling orders
View the document8.1 Supplying to specification
View the document8.2 Keeping in touch with the customer
View the document8.3 Packing for export
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close this folder9 Despatching export consignments
View the document9.1 Exporting and importing formalities
View the document9.2 International transportation
View the document9.3 Methods of payment
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View the documentConclusion
View the documentNotes and references
View the documentAddresses of organisations referred to in this book
View the documentFurther reading