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close this bookSanitation Promotion (SIDA - SDC - WSSCC - WHO, 1998, 292 p.)
close this folderGaining political will and partnership
close this folderPrinciples and guidelines
View the document(introduction...)
View the documentAdvocacy for sanitation - Sara Wood1 and Mayling Simpson-Hébert2
View the documentMobilizing the media for sanitation promotion - WHO, Geneva, Switzerland
View the documentMobilizing partners for sanitation promotion - Sara Wood1 and Mayling Simpson-Hébert2
View the documentPrivate-sector involvement in promoting sanitation - Sara Wood1
View the documentSocial marketing for sanitation programmes - Sunil Mehra1


A fundamental requirement for the promotion of sanitation is gaining the political commitment of key policy-makers and forging partnerships with various individuals and organizations in society. This part is designed to help you achieve both.

The ideas presented here are based upon good marketing practice. We have tried to adapt these good practices to the field of sanitation. This part is divided into Principles and guidelines and Case studies.

The first section, Principles and guidelines, explains the major concepts to be used in promotional activities. These include advocacy, mobilizing the media, and mobilizing partners (also called social mobilization). Ideas are offered on different ways the private sector can promote sanitation, and applying social marketing to sanitation.

The second section contains two case studies on how political will and partnerships were achieved.

Little has actually been done in the field of sanitation promotion to draw upon. Thus, the articles are a starting point upon which the sector should build, and, over time, create even better principles and guidelines for gaining political will and partnerships and provide more case studies.