Cover Image
close this bookEcotourism and other Services Derived from Forests in the Asia- Pacific Region: Outlook to 2010. (FAO - Forestry, 1997)
close this folder3. ECOTOURISM
close this folder3.3 Overview of Tourism and Ecotourism in the Asia-Pacific Region
View the document(introduction...)
View the documentTourism in the Region
View the documentFuture Growth in Tourism in the Region
View the documentEcotourism in the Region
View the documentPast and Future Ecotourism Growth in the Region

Future Growth in Tourism in the Region

As noted by the WTO (1997: 10, 34), the reasons for regional tourism growth include:

· rapidly growing income;
· freer intraregional travel;
· increased leisure time;
· dynamic trade and investment;
· government promotion measures, such as launching “visit years”; and
· political stability in many of the region’s countries.

Many of these factors are expected to continue, with the result being continued tourism growth into the future. Indeed, the East Asia and Pacific region is expected to surpass the Americas to become the world’s number two tourism region by 2010, with 229 million international arrivals (WTO 1996). Of all the WTO regions, East Asia and Pacific is forecast to have the highest average annual growth rate (7.6%) between 1990 and 2010, with South Asia having the second highest rate, at 6.7% (the world rate is forecast at 4.1%).

The growth in arrivals is expected to result from roughly equal growth in the various source markets, including East Asia and the Pacific countries. Intraregional source market growth is particularly expected from the emerging economies of China, Korea, Malaysia, the Philippines, and Singapore (WTO 1997).

The WTTC (1997) estimates that regional tourism output will increase by the following percentages in the ten years from 1997 to 2007:

Northeast Asia


Southeast Asia


South Asia