Cover Image
close this bookExport Marketing for a Small Handicraft Business (Oxfam, 1996, 192 p.)
View the document(introduction...)
View the documentIntroduction
Open this folder and view contents1 The marketing mentality
Open this folder and view contents2 The business approach
Open this folder and view contents3 Markets and their characteristics
Open this folder and view contents4 Reaching your customer
Open this folder and view contents5 Support for handicraft exporters
Open this folder and view contents6 Designing and producing for export
Open this folder and view contents7 Presenting your product
Open this folder and view contents8 Fulfilling orders
Open this folder and view contents9 Despatching export consignments
View the documentConclusion
View the documentNotes and references
View the documentAddresses of organisations referred to in this book
View the documentFurther reading


Ten Golden Rules ... ... for the exporter:

1 Confirm the customer's order promptly.
2 Advise your bank details and preferred method of payment.
3 Make the products as specified.
4 Follow the labelling and packaging instructions.
5 Impose strict quality control.
6 Pack the consignment adequately.
7 Meet the delivery date.
8 Despatch it by the method requested.
9 Send full and correct commercial documents.
10 Communicate any difficulties; clarify any uncertainties.

And one for the importer:

Make sure your orders are clear in all details and within the exporter's capacity to fulfil.