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close this bookBasics of Concrete Roofing Elements (SKAT)
View the document(introduction...)
View the documentIntroduction
View the documentWhat is MCR and FCR?
View the documentUsing MCR and FCR elements
View the documentProducing MCR and FCR elements
View the documentMCR and FCR for organizations
View the documentMCR and FCR for private entrepreneurs
View the documentHow to start MCR and FCR
View the documentMarketing
View the documentManagement
View the documentProfessional training
View the documentRaw materials
View the documentWorkshop and site
View the documentEquipment
View the documentRoof design
View the documentTiles, sheets and semi-sheets
View the documentWhat does it cost?
View the documentAddresses
View the documentLiterature
View the documentThe roofing advisory service (RAS) at SKAT

MCR and FCR for private entrepreneurs

Marketing of the new product

In cases where the producer and user are separate, as it is mostly for private MCR and FCR entrepreneurs, marketing becomes one of the main problems. Quality standards and costs will be judged by the market.

Quality control and guarantees

The buyer will ask for guarantees from the producer. But the quality of the roof depends as well on perfect production and quality control as on the appropriateness of the substructure and on how the roofing elements are mounted on the roof. In cases where the producer sells directly to the user he might be in a position to provide assistance and advice on the roof design and on the mounting of the tiles.

Good installation

The producer should be able to give guarantees for the product; but in many cases he has no influence on how the roofing elements are installed on the roof substructure. MCR and FCR products therefore should only be sold to customers who accept the installation of the tiles or assistance by the MCR/FCR producer.