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close this bookBasics of Concrete Roofing Elements (SKAT)
View the document(introduction...)
View the documentIntroduction
View the documentWhat is MCR and FCR?
View the documentUsing MCR and FCR elements
View the documentProducing MCR and FCR elements
View the documentMCR and FCR for organizations
View the documentMCR and FCR for private entrepreneurs
View the documentHow to start MCR and FCR
View the documentMarketing
View the documentManagement
View the documentProfessional training
View the documentRaw materials
View the documentWorkshop and site
View the documentEquipment
View the documentRoof design
View the documentTiles, sheets and semi-sheets
View the documentWhat does it cost?
View the documentAddresses
View the documentLiterature
View the documentThe roofing advisory service (RAS) at SKAT

Marketing

A new product hasn’t a ready sale

The building material market is conservative. It takes time and effort to introduce a new product. It is the dynamic (acceptance) of the market, which decides whether a product is appropriate for a given situation. That means, the producer has to improve his marketing efforts and, if necessary, the quality or the appearance of the product.

Proved quality standard

MCR and FCR Elements should last ten or more years. Therefore the careful producer will be interested in offering a certain guarantee to the customer. And he wants his products differed from others of lower quality. This can be made with a quality seal which is provided by an approved MCR or FCR institution.

Not in a shop

It is risky to sell MCR and FCR Elements in small building material shops “around the corner”. Most probably the tiles would not be handled with the necessary care by salesmen and customers. Preferably the tiles and sheets should remain in the hands of persons, if possible professionals, who feel responsible for a careful handling of building materials.