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close this bookSocial Mobilization for Reproductive Health (CEDPA, 2000, 160 p.)
View the document(introduction...)
View the documentIntroduction: Social Mobilization for Reproductive Health
View the documentAcknowledgments
View the documentHow To Use This Manual
View the documentWorkshop Overview
View the documentSample Workshop Schedule
Open this folder and view contentsSESSION ONE: Welcome and Setting the Stage
Open this folder and view contentsSESSION TWO: Defining Social Mobilization
Open this folder and view contentsSESSION THREE: Introduction to Coalitions
Open this folder and view contentsSESSION FOUR: Defining the Issue
Open this folder and view contentsSESSION FIVE: Coalition Building
Open this folder and view contentsSESSION SIX: Mobilizing for Equity: Gender and Reproductive Health Considerations
Open this folder and view contentsSESSION SEVEN: Developing a Plan of Action for Social Mobilization Coalitions
Open this folder and view contentsSESSION EIGHT: Enabling Change Through Understanding the Audience and Environment
Open this folder and view contentsSESSION NINE: Developing and Delivering the Message
Open this folder and view contentsSESSION TEN: Measuring Results of Social Mobilization
Open this folder and view contentsSESSION ELEVEN: Putting the Components Together for a Social Mobilization Campaign
View the documentSESSION TWELVE: Closing
View the documentBibliography

Sample Workshop Schedule


Day One

Day Two

Day Three

Day Four

Day Five

Morning

1. Setting the Stage

· Welcome
· Expectations and Overview

Introduction to Coalitions (continued)

· Coalitions: Advantages and Challenges

Mobilizing for Equity (continued)

· Practical Needs and Strategic Interests

Developing and Delivering the Message (continued)

· Delivering an Advocacy Message
· Practice

11. Putting the Components Together for a Social Mobilization Campaign

· Planning a Campaign
· Participant Presentations


2. Defining Social Mobilization

· Presentation
· What is Social Mobilization?

4. Defining the Issue

· Criteria for Choosing an Issue
· Information Needs for Choosing an Issue
· Case Study: Choosing an Issue Based on Data

7. Developing a Plan of Action for Social Mobilization Coalitions

· Setting Goals and Objectives
· Planning Activities

10. Measuring Results of Social Mobilization

· Reasons and Methods for Measuring Results


Afternoon

Defining Social Mobilization (continued)

· Community Mobilization, Advocacy, Behavior Change Communication, Social Marketing
· Conceptual Framework

5. Coalition Building

· Possible Coalition Partners in Social Mobilization
· Forming a Coalition

8. Enabling Change through Understanding the Audience and Environment

· Understanding Behavior Change
· Relationship Between Behavior Change and Enabling Environment

Measuring Results of Social Mobilization (continued)

· Choosing Indicators
· Collecting Information
· Developing a Monitoring and Evaluation Plan
· Documenting the Campaign

12. Closing


3. Introduction to Coalitions

· Cooperative Exercise

6. Mobilizing for Equity: Gender and Reproductive Health Considerations

· Definitions of Reproductive Health, Rights, and Gender Equity

9. Developing and Delivering the Message

· Developing the Message