|Basics of Concrete Roofing Elements (SKAT)|
Marketing of the new product
In cases where the producer and user are separate, as it is mostly for private MCR and FCR entrepreneurs, marketing becomes one of the main problems. Quality standards and costs will be judged by the market.
Quality control and guarantees
The buyer will ask for guarantees from the producer. But the quality of the roof depends as well on perfect production and quality control as on the appropriateness of the substructure and on how the roofing elements are mounted on the roof. In cases where the producer sells directly to the user he might be in a position to provide assistance and advice on the roof design and on the mounting of the tiles.
The producer should be able to give guarantees for the product; but in many cases he has no influence on how the roofing elements are installed on the roof substructure. MCR and FCR products therefore should only be sold to customers who accept the installation of the tiles or assistance by the MCR/FCR producer.