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close this bookExport Marketing for a Small Handicraft Business (Oxfam, 1996, 192 p.)
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View the documentIntroduction
Open this folder and view contents1 The marketing mentality
Open this folder and view contents2 The business approach
Open this folder and view contents3 Markets and their characteristics
Open this folder and view contents4 Reaching your customer
Open this folder and view contents5 Support for handicraft exporters
Open this folder and view contents6 Designing and producing for export
Open this folder and view contents7 Presenting your product
Open this folder and view contents8 Fulfilling orders
Open this folder and view contents9 Despatching export consignments
View the documentConclusion
View the documentNotes and references
View the documentAddresses of organisations referred to in this book
View the documentFurther reading
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