(introduction...)

Signs, labels and guides are your most important means of communication with conservation center visitors. They carry the information you want to share with visitors about the environment and their part in it. To communicate well, your information must be accurate, simple, clear and attractive.

To be accurate, simple and clear, you have to know your area well, understand what the environmental problems are, and most important, you must decide what the purpose of your conservation center is. Perhaps it is for general education only, or perhaps it is to encourage a change in farming or health habits. When you understand your purpose, you can plan signs, labels and guides to help you achieve it.

To be attractive, your signs, labels, and guides should be neat, similar in design and in the materials used.