5.3 Benefits from the proposed measures

The main economic benefits from implementing measures of the kind listed above can be summed up as follows:

· Consumers benefit from a greater availability of fish, particularly fresh fish, better quality and lower prices. More fish is available because of a reduction in physical losses, and because the more efficient marketing system increases incentives to producers. At the same time less fish is downgraded into cured product, but instead reaches the consumer in its higher valued fresh form.

· Fishermen benefit by increased income from their traditional activity.

· Communities in the vicinity of modern landing/wholesale centres benefit from less pollution and congestion.

· All those involved in the export trade, including suppliers and intermediary processors, benefit from increased proceeds, with corresponding improvements occuring in the balance of payments and tax revenues.