Improving agricultural extension. A reference manual. (1997): Part II - Improving extension programmes and processes: Chapter 8 - Selecting appropriate content and methods in programme delivery: (introduction...)

Improving agricultural extension. A reference manual. (1997)

Part II - Improving extension programmes and processes

Chapter 8 - Selecting appropriate content and methods in programme delivery

		*(introduction...)*
		Developing appropriate content
		Extension's clientele
		Incorporating needs into programmes
		Program delivery and implementation
		References

(introduction...)

Dunstan A. Campbell and St. Clair Barker

Dunstan A. Campbell and St. Clair Barker are outreach lecturers of the Faculty of Agriculture, University of the West Indies, St. Augustine, Trinidad.

The issue of developing appropriate content is critical to the extension process; the performance of an extension system depends, in large part, on the appropriateness of its message. The more appropriate the message, the better will be the extension-clientele relationship and the more likely extension's programme will be supported.