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close this bookMarketing research and information systems. (Marketing and Agribusiness Texts - 4) (1997)
View the document(introduction...)
View the documentPreface
Open this folder and view contentsChapter 1: The Role Of Marketing Research
Open this folder and view contentsChapter 2: Secondary Sources Of Information
Open this folder and view contentsChapter 3: Levels Of Measurement And Scaling
Open this folder and view contentsChapter 4: Questionnaire Design
Open this folder and view contentsChapter 5: Personal Interviews
Open this folder and view contentsChapter 6: Experimentation
Open this folder and view contentsChapter 7: Sampling In Marketing Research
Open this folder and view contentsChapter 8: Rapid Rural Appraisal
Open this folder and view contentsChapter 9: Marketing Information Systems
Open this folder and view contentsAppendix A: Writing The Research Report
View the documentGlossary Of Marketing Terms