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Basic finance for marketers. (Marketing and Agribusiness Texts - 1) (1997)
(introduction...)
Preface
Chapter 1 - Introduction to accounting for marketers
Chapter 2 - Financial, managerial accounting and reporting
Chapter 3 - Cash flow accounting
Chapter 4 - Budgetary control
Chapter 5 - Information for decision making
Chapter 6 - Investment decisions - Capital budgeting
Chapter 7 - Sources of finance
Appendix