|Basic finance for marketers. (Marketing and Agribusiness Texts - 1) (1997)|
|Chapter 3 - Cash flow accounting|
"Cash flow" is one of the most vital elements in the survival of a business. It can be positive, or negative, which is obviously a most undesirable situation. The chapter develops the concept of cash flow and then shows how the funds can be used in the business. Funds are not only generated internally; they may be externally generated, and so the chapter finishes with a discussion of externally generated funds.