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close this bookBasic finance for marketers. (Marketing and Agribusiness Texts - 1) (1997)
close this folderChapter 3 - Cash flow accounting
View the document(introduction...)
View the documentChapter objectives
View the documentStructure of the chapter
View the documentAim of a cash flow statement
View the documentStatements of source and application of funds
View the documentFunds use and credit planning
View the documentKey terms

Structure of the chapter

"Cash flow" is one of the most vital elements in the survival of a business. It can be positive, or negative, which is obviously a most undesirable situation. The chapter develops the concept of cash flow and then shows how the funds can be used in the business. Funds are not only generated internally; they may be externally generated, and so the chapter finishes with a discussion of externally generated funds.