Global agricultural marketing management. (Marketing and Agribusiness Texts - 3) (1997): Chapter 1: Introduction To Global Marketing

Global agricultural marketing management. (Marketing and Agribusiness Texts - 3) (1997)

Chapter 1: Introduction To Global Marketing

		(introduction...)
		Chapter Objectives
		Structure Of The Chapter
		The evolution of global marketing
		The international economic system
		Impetus to global marketing involvement
		Planning to meet the opportunities and challenges of global marketing
		Framework for international analysis
		Product life/market life cycle
		Chapter Summary
		Key Terms
		Review Questions
		Review Question Answers
		References