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close this bookGlobal agricultural marketing management. (Marketing and Agribusiness Texts - 3) (1997)
View the document(introduction...)
View the documentPreface
Open this folder and view contentsChapter 1: Introduction To Global Marketing
Open this folder and view contentsChapter 2: The Economic Environment
Open this folder and view contentsAppendix 2A: European Union
Open this folder and view contentsAppendix 2B: Southern African Development Community
Open this folder and view contentsAppendix 2C: The Preferential Trade Area Of Eastern And Southern Africa
Open this folder and view contentsChapter 3: The Cultural Environment
Open this folder and view contentsChapter 4: The Legal, Political/Trade Environment
Open this folder and view contentsChapter 5: Identifying Market Opportunities Through Marketing Information Systems And Research
Open this folder and view contentsChapter 6: A Competitive Analysis And Strategy
Open this folder and view contentsChapter 7: Market Entry Strategies
Open this folder and view contentsChapter 8: Product Decisions
Open this folder and view contentsChapter 9: Pricing And Financing
Open this folder and view contentsChapter 10: Distribution Decisions
Open this folder and view contentsChapter 11: Promotion Decisions
Open this folder and view contentsChapter 12: Global Marketing, Logistics - Access And Documentation
Open this folder and view contentsChapter 13: Organising, Planning And Controlling Global Marketing Operations
View the documentAppendix 13A: Export control - The Malawi case
View the documentGlossary of marketing terms
View the documentTechnical note: A short introduction to exchange traded options*
View the documentFutures and hedging trading in cotton *
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