|Effective Communications for Nutrition in Primary Health Care (UNU, 1988, 208 pages)|
|Country and project reports|
Department of Information, Colombo, Sri Lanka
Sri Lanka is, for the most part, rural. Agriculture is the predominant occupation, and per capita income is relatively low. Although the country has one of the highest literacy and lifeexpectancy rates in the developing world, malnutrition is still prevalent. The improvement of the nutritional status of the population has been made a national policy, with a holistic approach aimed at balancing food needs and supplies. Effective communication is regarded as a necessity for bringing about the integration and coordination of relevant sectors and agencies.
Efforts are being made by the Food and Nutrition Policy Planning Division (FNPPD) and the Ministry of Information and Broadcasting to use the state mass media (newspaper, television, and radio) to promote special nutrition messages. A four-week training course for district-level planners and administrators is being organized. Special sets of training materials will be produced to assist them to plan a nutrition programme on a multi-sectoral basis and to promote community involvement. Monitoring, control, and evaluation will be integral parts of all programmes and will be handled by FNPPD through a steering committee. Effectiveness and the impact on the attitudes and practices of target groups will be assessed.