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close this bookIncome Generation and Money Management: Training Women as Entrepreneurs (Peace Corps, 1994, 70 p.)
close this folderPrinciples of marketing
View the document(introduction...)
View the documentMarket information needs checklist
View the documentBusiness plan summary
View the documentSession plan (Feasibility of marketing dried fruit)

Business plan summary

NAME________________________________DATE____________________

MEMBERSHIP (current number of members and the skills they possess. Expansion plane?)
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PRODUCT/SERVICE ( Briefly describe the product you hope to make and/or the service you hope to provide.)

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PREMISES (Description; location; whether rented or purchased; amount of rental; repairs needed? etc.)
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CUSTOMERS (Describe the people to whom you hope to sell.)
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COMPETITORS (Outline your main competitors.)
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PRODUCTION ( Where goods are to be produced; briefly describe the production process, including materials required.)
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ADVISORS?
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SALES FORECASTS (How much do you hope to sell during the first year? If possible, quote quantity and cash value of sales. )
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PRICING (Briefly outline your "price structure" and how this was worked out.)
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SALES/DISTRIBUTION (How do you intend distributing products to customers, e.g. shop, market stall, bus stop, direct selling from workshop, taxi, etc.?)
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ADVERTISING AND PROMOTION (Describe the methods whereby you hope to promote the business and its products.)
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COSTS (Estimate these costs under the following headings:)
(a) Premises _________________________________________________
(b) Equipment ________________________________________________
(c) Stocks ___________________________________________________
(d) Transportation _____________________________________________
(e) Other. ____________________________________________________

SOURCES OF FINANCE (Where's this cash coming from!?!)
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INCOME (What "profit" do you hope to earn in the first year, and how much do you intend paying your members?)
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TRAINING REQUIREMENTS
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** Courtesy of Ted Hazard, MDI