The Business Response to HIV/AIDS: Innovation and Partnership (UNAIDS, 1997, 60 p.): The Corporate Response to HIV/AIDS: 3. ACTING PHILANTHROPICALLY: D. Matched Giving

The Business Response to HIV/AIDS: Innovation and Partnership (UNAIDS, 1997, 60 p.)

The Corporate Response to HIV/AIDS

3. ACTING PHILANTHROPICALLY

		(introduction...)
		A. Cash Grants and Donations
		B. Sponsorship
		C. Point-of-Sale Activity
		D. Matched Giving
		E. In-Kind Giving
		F. Employee Volunteers
		G. Loaned Executives

D. Matched Giving

In the US, companies increasingly match the charitable gifts and fundraising efforts of their employees. Dayton Hudson in Minneapolis has matched both its employees and community members' fundraising dollar for dollar in the city's annual AIDS Walk, contributing nearly US$ 230,000 to various HIV/AIDS causes in this way in one year.