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close this bookThe Essential Handbook. Radio and HIV/AIDS: Making a Difference. A guide for radio practitioners, health workers and donors (UNAIDS, 2000, 128 p.)
View the document(introduction...)
View the documentThe Authors
View the documentAuthors' Note
View the documentPreface
View the documentIntroduction
View the documentSection 1 - Initial research
View the documentSection 2 - Selecting issues
View the documentSection 3 - Programme formats
View the documentSection 4 - Making radio interactive
View the documentSection 5 - Pretesting
View the documentSection 6 - Scheduling
View the documentSection 7 - Campaign planning
View the documentSection 8 - Partnerships
View the documentSection 9 - Monitoring and evaluation
View the documentSection 10 - Training and sustainability
View the documentGlossary
View the documentFurther Reading
View the documentBack cover

The Authors

Gordon Adam is co-director of Media Action International. Previously, he was a BBC radio journalist, spending much of his career with the World Service where he headed the Pashto language service broadcasting to Afghanistan. He has also worked as a consultant for UNESCO, the UN Drugs Agency (UNDCP), and the World Bank, and was a member of UK Department for International Development’s working group on health communications. He has written and broadcast extensively for the BBC and the print media. Publications include The Media in Complex Emergencies, in Brassey’s Defence Yearbook 1999 (forthcoming) and Health on Air (with Nicola Harford, London, 1998).

Nicola Harford is a social development and communications consultant based in Harare, Zimbabwe. She is a former Research Fellow of the University of Reading, UK and consultant and trainer to media projects in Africa and Asia. Her interests include participatory research methods and gender issues. She worked in Pakistan for four years on education, health and water and sanitation projects. She is co-author of two handbooks on using radio for health and HIV/AIDS campaigns and a book on visual aids for development.

Media Action International is a Geneva-based Foundation which researches and manages mass media projects in areas of conflict and humanitarian crisis. Current projects include REACH (Radio Education for Afghan Children); Project SPEAR (Support Programming for Emergency Assistance by Radio) in Albania, Macedonia and Kosovo, a book of best practice in respect of the media’s role in peace-building, as well as the production of Radio and HIV/AIDS: Making a Difference.

Media Action International
Villa de Grand Montfleury
Geneva 1290
Telephone: (+41 22) 950 0750
Fax: (+41 22) 950 0752 email: