|African Journals - An Evaluation of the Use of African-published Journals in African Universities Evaluating Impact - Education Research Paper No. 36 (DFID, 1999, 63 p.)|
|CHAPTER FIVE : RECOMMENDATIONS|
· improve journal management and ensure that issues are produced regularly and on schedule, so as to engender and retain confidence in the journal.
· improve marketing and promotion by:
- targeting both institutional (libraries, faculties/schools, departments) and personal subscribers;
- pressing for inclusion in all relevant current contents, indexing and abstracting tools, local as well as international;
- following legal deposit regulations, so as to appear in national bibliographies;
- taking advantage of co-operative marketing ventures, e.g. APEX, book fairs, etc.
· improve production quality (paper, print, design and binding).
· improve content quality by:
- better editing and copy editing;
- using peer review;
- including only well-researched papers;
- commissioning articles;
- having an international circulation.
· recognize that journal publication worldwide is moving from print to online and that every journal should aim to have some presence on the Web, even if this is through the online services of a third party.
· recognize that journals which target a niche subject area, previously not covered, are the ones that are likely to succeed on an all-Africa basis.