
| Reporting with Pictures. A Concept Paper for Researchers and Health Policy Decision-makers (UNDP - WB - WHO, 2000, 85 p.) |
The final version should be in horizontal format, to avoid writing respondents' characteristics twice, and provide space for the Analysis.
THE ONCHO FORM: TESTING LEVEL I AND II
Picture number: 1
Picture description:
1. Correct Literal Interpretation: Man (distributor) handing tablets to a man (or boy)
2. Correct interpretation of message: Symbol showing People treated with medicine.
TEST NUMBER 1 (literal interpretation)
Respondents
|
M/F |
Age |
L/IL |
Literal interpretation/verbatim response |
Analysis |
|
M |
35 |
IL |
Young man receiving something. | |
| | | |
(P) Some medicine. |
|
|
| | |
(P) From a pharmacist. | |
|
F |
20 |
IL |
Man receiving medicine from another man. | |
|
F |
40 |
IL |
Man selling groceries (P) Cannot see what kind of groceries. | |
|
M |
50 |
L |
Young man receives medicine. | |
(P) indicates Probe
TEST NUMBER 2 (interpretation of message)
Respondents
|
M/F |
Age |
L/IL |
Literal interpretation/verbatim response |
Analysis |
|
M |
35 |
IL |
What does it mean? It means a man is receiving medicine, nothing else. | |
|
F |
20 |
IL |
It is a man receiving medicine | |
| | | |
It has no other meaning. | |
|
F |
40 |
IL |
The young man is receiving his groceries. | |
|
M |
50 |
L |
The man thinks it is a good idea to give medicine to the young man | |
ACTION TO BE TAKEN:
A: Modifications of picture: None
B: Explanation of message: Symbol should be explained carefully to community distributors.

Figure