 | Audio-visual Communication Handbook (Peace Corps, 1989, 134 p.) |
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Appendix 8 - Media comparison chart
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VARIABLE | ||||||||||||||||||||||||
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Use characteristics |
Material availability |
Equipment costs |
Channel |
Audience suitability |
Pacing |
Sequence |
Motion |
Room darkening | ||||||||||||||||
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MEDIUM |
Minimal skill |
Some technical skill |
Considerable technical skill |
Commercially prepared |
Specialist prepared |
Teacher prepared |
0-20 $ |
20-150 $ |
150+ |
Primarily auditory |
Auditory and visual |
Primarily visual |
Large group 40+ |
Medium group 15 - 40 |
Small group 2 - 15 |
Individual learner |
Fixed paced |
Teacher or learner paced |
Fixed |
Not-fixed |
Static |
Manipulative |
Continuous |
Required |
Not required |
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PRESENTATION BOARDS | | | | | | | | | | | | | | | | | | | | | | | | | |
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BULLETIN BOARDS |
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ELECTRIC BOARDS |
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FLANNEL BOARDS |
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MAGNETIC BOARDS |
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CHALK BOARDS |
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OTHER PRESENTATION MEDIA | | | | | | | | | | | | | | | | | | | | | | | | | |
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CHARTS |
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POSTERS |
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WALL NEWSPAPERS |
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MAPS |
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FLASH CARDS |
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PUPPETS | |
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MODELS | |
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EXHIBITS | |
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PROJECTED MEDIA | | | | | | | | | | | | | | | | | | | | | | | | | |
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OPAQUE | |
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OVERHEAD | |
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SLIDES | |
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FILM-STRIP | |
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8 - mm | |
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16 - mm | |
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NON-PROJECTED MEDIA | | | | | | | | | | | | | | | | | | | | | | | | | |
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TAPE RECORDING |
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RADIO | |
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TELEVISION | |
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The above chart provides a summary of characteristics of a variety of media. The black dots indicate that the factor is characteristic of that particular medium, 8 blank indicates that it is not characteristic, and a dash indicates that the factor is not applicable. There are exceptions to some of the generalizations that are made on the chart. For example, teachers might prepare either 8 or 16 millimeter films, but the teacher would have to have some specialized production competencies. However, in general the factors checked hold true and can serve as a guide to the selection and use of media for specific purposes.
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