|Boiling Point No. 19 - August 1989 (ITDG Boiling Point, 1989)|
Easy Ways to Design and Reproduce Posters
All stove programmes will at some time need visual material to promote their improved stoves. The most popular way to do this is usually by posters. They are effective, familiar, easy to display and understand and with the type of training provided on a course such as this and the help of "The Copy Book" they are cheap and not difficult. to produce.
The 5 day workshop in Nyanza with 10 participants was conducted by Bob Linney, graphic artist, with the help of Emma Sawkin and Richard Prestwick (Health Images), Viv Abbott (ITDG) and Matthew Orduru (Age Khan Health Services) and funded by the Commission of the European Community, ITDG and "Africa Now". It covered the planning, design, printing and evaluation of poster production and trained the participants in the techniques of silk screen printing. Full details are given in the workshop report, available from ITDG and would he very helpful for anyone wishing to organize a similar course.
This gives a clear, simple description of the processes of poster production, starting from a clarification of the "message" to be transmitted, a definition of the target group and their ability to understand a poster (visual literacy), consultation with the local community in designing the poster, use of lettering, methods of reproduction, and enlargement of drawings etc. and the importance of "field testing" before quantity production is started.
To enlarge a drawing for a poster
The book has more than 100 pages of pictures suitable for copying for several areas of development (not including stoves - accurate drawings of stoves are difficult to do and so are best copied from a stove manual or from Boiling Point). It shows how separate components such as people, hands, houses, cooking pots etc. can be selected and combined to produce the desired pictures.
The illustration below is an example of a design produced by combining some of the drawings used to illustrate earlier points
It recognises the need for the picture to be adapted to match the faces, hair styles, houses, cooking pots etc. of the community and warns against too much detail or background which may confuse or distract the view or introduce alien elements. As any cartoonist knows, the simpler, fewer and cleaner the lines, the more effective is the result - if you know how to do it.
"The Copy Book" is available from IT Publications, 103-105 Southampton Row, London WC1B 4HH, UK and costs L 9. 95.