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close this bookTowards Sustainable Water Resources Management - A Strategic Approach (European Commission, 1998, 351 pages)
close this folderPart III: Aids for the application of the strategic approach
close this folderChapter 12: Glossary of key concepts
View the document(introduction...)
View the documentAppropriate modern technology
View the documentAwareness raising
View the documentBasic needs/Basic services
View the documentBeijing Global Platform for Action
View the documentCapacity building
View the documentClean technology
View the documentCommunications techniques
View the documentDecentralised co-operation
View the documentDemand management
View the documentEconomic and financial analysis
View the documentEcosystem management
View the documentEnvironmental analysis
View the documentEnvironmental economic valuation
View the documentEnvironmental sanitation
View the documentGender
View the documentHygiene (or health) education
View the documentIndigenous Technical Knowledge (ITK)
View the documentIntegrated water resources management
View the documentInternational water law
View the documentKnowledge, Attitude and Practice (KAP) studies
View the documentMarginal cost pricing
View the documentMetering
View the documentMonitoring Indicators
View the documentParticipation
View the documentParticipatory Appraisal
View the documentParticipatory Irrigation Management (PIM)
View the documentParticipatory Technology Development (PTD)
View the documentPolicy Review
View the document'Polluter pays' principle
View the documentPrivate sector participation
View the documentRamsar Convention
View the documentRegulatory systems
View the documentRe-use and recycling of water
View the documentRiver Basin Organisations (RBOs)
View the documentSocial data collection
View the documentSocial Impact Assessment (SIA)
View the documentStakeholders
View the documentSocial mobilisation
View the documentSubsidiarity principle
View the documentTariffs
View the documentTariff structures
View the documentTransboundary waters
View the documentVirtual water
View the documentWater-borne diseases
View the documentWater laws and legislation
View the documentWater Markets
View the documentWater ownership
View the documentWater quality standards
View the documentWater User Associations
View the documentWillingness-to-pay (WTP) surveys

Awareness raising

Awareness raising or awareness building is the objective of information, education and communications activity, usually directed at the intended beneficiaries of services but also at other stakeholders, including politicians, government officials, and private companies. Identifying awareness raising as a specific activity of programmes and projects underlines the fact that a certain level of awareness - about the nature of services, the costs of services, the need to protect water after the point of collection, the need for hygienic use of water to control disease, and about many other aspects of water-related schemes - cannot be taken for granted among potential service users. Awareness of the relevant issues is necessary for effective participation and community ownership of schemes, for developing support for service charges and systems of tariff collection, and for introducing mechanisms for environmental protection. Awareness raising is needed to close the gap between the expectations of donors and project managers, and those of beneficiaries, especially among undereducated populations, and cannot be left to chance. See also Communications techniques.