Agricultural and Food Marketing Management


Agricultural and Food Marketing Management n°2
1997, 289pp., ISBN 92-5-103904-6, $29

This is one of a series of four texts on marketing and agribusiness prepared by an FAO project for use in universities and colleges teaching agricultural marketing, agribusiness and business studies.
This text, Agricultural and food marketing management, reviews the importance of marketing in development and the institutional structure often found in the marketing system. Market liberalization issues and policies are reviewed, and the marketing process at corporate level is presented. Commodity marketing systems, product marketing and pricing, physical distribution systems and marketing costs and margins are presented in individual chapters.

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