8.4 POLITICAL DECISION
The resources required for major iodization programmes have to
be provided by the decision of politicians. To get their attention, it is
important that there is evidence of support by 'ground swell' in the community,
and to obtain this, information on the disabilities caused by IDD in terms of
loss of productivity and quality of life should be widely published through
centres such as schools and clinics and through the media whenever possible.
Marketing strategies should be used (Manoff,