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close this book Development as Unleashing Potential Efforts : the Bhagavatula Charitable Trust (BCT) of Yellamanchili in Andhra Pradesh (1995)
close this folder Section 2 BCT - its organisation and functioning
View the document 2.1 GOAL - setting and modification process
View the document 2.2 development as unleashing potential
View the document 2.3 Redefining goals and strategies
View the document 2.4 Governing structure
View the document 2.5 An organisation in perpetual transition
View the document 2.6 Monitoring and evaluation
View the document 2.7 Understanding its limitations
View the document 2.8 Mobilising and utilising human resources BCT way
View the document 2.9 Efforts at becoming self-reliant

2.3 Redefining goals and strategies

In February 1993, a two day workshop was held by BCT’s governing body to redefine goals, examine the successes and failures of the last 15 years. Based on the review, the governing body mapped out a strategy for better intervention in future. They have come out with the mission statement and identified the areas of intervention by BCT.

"Bhagavatula Charitable Trust, popularly known as BCT came into existence and continues to function with a mission to create opportunities in the villages for the villagers for continuous self-improvement in the quality of their life by generating their leadership in solving their problems through utilising their resources more effectively. The guiding principles for the activities of BCT are creation of awareness, creation of self-confidence and self-reliance that invariably result in the progress of the individual."

BCT perceives present lack of progress as a result of wasted resources, both natural and human. BCT identifies that human resources are wasted due to lack of avenues for gainful employment and potential of human beings remain curtailed by unawareness due to lack of opportunities for meaningful education, skill development and by sickness because of lack of access to balanced diet and proper health care facilities.

The consequence, of unawareness on the part of human beings of their own potential and of their limited and narrow understanding of the world around them, is the waste (neglect) of natural as well as human resources. BCT sees its effort as leading to restoration of self-confidence and self-reliance in people by creating awareness in them so that they can utilise their resources more effectively, in a sustained manner for their own progress.

This review exercise was apparently undertaken to foster uniform understanding of the over all philosophy and objectives of the organisation and the articulation of it was prompted by the efforts to reduce dependence on individuals, mainly Dr Rao and as a pre-requisite to decentralisation. With ever increasing demands on the time of Dr Rao drawing him away to work on issues at the State, national and international level, the organisation is trying to reduce its dependence on him by streamlining its management, formalising its methods of functioning and establish planning, implementation and control processes leading to standardisation of rules, procedures and explicit job descriptions.