Cover Image
close this book Tools for teaching - A visual aids workshop, and instruction manual for health educators
close this folder Session 1. Introduction to the visual aids workshop
close this folder Handout 1.4.1 - Principles of communication design (Supplementary learning materials)
View the document Design considerations
View the document Some notes on drawing
View the document Technical tips
View the document Lettering guide

Design considerations

Many factors contribute to effective communication design. As you develop your visual aids, ask yourself the following questions.

1) Are the pictures and words easy to see?

• Pictures should be clearly drawn.


• Headlines should be LARGE and bold

• Copy should be clearly printed


2) Are the pictures and words easy to understand?

• Are all the figures and objects in the same scale?



• Are full figures shown before parts of figures?



• Are figures and objects realistic?

Mother & child


• Are the words and graphic symbols familiar to the audience?



Which phrase is easier to understand?



3) Is the information presented clearly and simply?

• Is there one main idea for each picture?

• Are there any unnecessary details?



4) Is the picture well-organized?

• Does the picture fill the space?



• Are the words and pictures proportional?

Words and pictures


• If words are used, is it clear what words go with what pictures?

Words and fruits


5) Does the picture attract and hold attention?

• Is it colorful?

• Is it pleasing to the eye?

• Does it focus on the most important element?



6) Are the pictures and words sensitive to local customs and traditions?

• Are figures and objects in the picture based on the experience of the viewers?

• Are the words presented in the local dialect?

7) Is the information accurate?

8) Is the visual aid appropriate for the subject, the occasion, and the target audience?

9) Is the visual aid easy to use?

10) Will it stimulate audience participation?

11) Is it cost effective?