Cover Image
close this book Audio-Visual Communication Handbook
View the document Introduction
Open this folder and view contents Planning instructional materials
Open this folder and view contents Using media
Open this folder and view contents Presentation methods and materials
Open this folder and view contents Basic production Techniques
Open this folder and view contents Writing
View the document Appendix 1 - An example of the four steps in planning
View the document Appendix 2 - Evaluation procedures
View the document Appendix 3 - Communication factors in family planning
View the document Appendix 4 - Formulas
View the document Appendix 5 - Equipment construction plans
View the document Appendix 6 - Sample illustrations
View the document Appendix 7 - Lettering patterns
View the document Appendix 8 - Media comparison chart
View the document Appendix 9 - Notes on the use of audio-visual equipment
View the document Appendix 10 - Sources of information

Appendix 8 - Media comparison chart

 

 

VARIABLE

 

Use characteristics

Material availability

Equipment costs

Channel

Audience suitability

Pacing

Sequence

Motion

Room darkening

MEDIUM

Minimal skill

Some technical skill

Considerable technical skill

Commercially prepared

Specialist prepared

Teacher prepared

0-20 $

20-150 $

150+

Primarily auditory

Auditory and visual

Primarily visual

Large group 40+

Medium group 15 - 40

Small group 2 - 15

Individual learner

Fixed paced

Teacher or learner paced

Fixed

Not-fixed

Static

Manipulative

Continuous

Required

Not required

PRESENTATION BOARDS

                                                 

BULLETIN BOARDS

       

       

 

 

 

   

ELECTRIC BOARDS

     

       

 

 

 

   

FLANNEL BOARDS

       

       

 

   

 

   

MAGNETIC BOARDS

     

       

 

   

 

   

CHALK BOARDS

       

       

 

   

 

   

OTHER PRESENTATION MEDIA

                                                 

CHARTS

   

       

 

 

 

     

POSTERS

   

       

 

 

 

     

WALL NEWSPAPERS

   

 

       

     

 

 

     

MAPS

   

 

       

 

 

 

     

FLASH CARDS

       

       

 

 

   

     

PUPPETS

 

   

     

   

   

 

 

   

MODELS

 

 

     

 

   

   

EXHIBITS

 

   

     

   

 

 

 

PROJECTED MEDIA

                                                 

OPAQUE

 

     

   

   

 

   

 

 

 

OVERHEAD

 

 

   

   

 

   

 

   

SLIDES

 

 

 

     

 

 

 

   

 

FILM-STRIP

 

 

   

   

 

 

 

   

 

8 - mm

 

 

 

   

 

 

 

     

 

16 - mm

   

     

 

 

   

 

     

 

NON-PROJECTED MEDIA

                                                 

TAPE RECORDING

 

 

 

 

     

 

 

 

-

-

-

 

RADIO

 

 

   

 

   

     

 

 

-

-

-

 

TELEVISION

 

 

       

 

 

     

 

     

 

The above chart provides a summary of characteristics of a variety of media. The black dots indicate that the factor is characteristic of that particular medium, 8 blank indicates that it is not characteristic, and a dash indicates that the factor is not applicable. There are exceptions to some of the generalizations that are made on the chart. For example, teachers might prepare either 8 or 16 millimeter films, but the teacher would have to have some specialized production competencies. However, in general the factors checked hold true and can serve as a guide to the selection and use of media for specific purposes.