Marketing and selling guide for roof tiles

FCR / MCR TOOLKIT

ELEMENT 31

Although the basic principles of marketing and selling apply to all areas of business, this guide focuses on specific aspects of marketing FCR/MCR tiles.

Swiss Centre for Development Cooperation in Technology and Management

International Labour Office

MCR TOOLKIT-OVERVIEW

 

NATIONAL CENTER KIT

PROMOTION KIT PRODUCER KIT

1 National Center Guide

2 Feasibility Study Guide

3 Teaching FCR/MCR Technology

4 Standards Guidelines

10 FCR/MCR Basics

11 Case Reports

12 Product Information

13 Promotion Material Kit

14 FCR Video

30 Business Skills Guide

Authors: Mariquita Sijo Dimamay, MSU-IIT Iligan, Philippines

Derrick Ikin, SKAT

P.J. Boermann, Exell Training AG

 

Editing Committee: Heini Müller, SKAT

Karl Wehrle, SKAT

Matthyas Arter, Brainwork AG

Co-Published by: SKAT, Swiss Centre for Development Cooperation

in Technology and Management

in collaboration with

ILO, International Labour Office, INSTEAD

First edition: 1995 by

SKAT, Swiss Centre for Development Cooperation

in Technology and Management and

ILO, International Labour Office, Entrepreneurship and Management

Development Branch

Copyright: SKAT, St. Gallen, Switzerland, and

ILO, Geneva, Switzerland

Comments: Please send any comments concerning this publication to

SKAT or ILO

ISBN: ILO: 92-2 110155-X

SKAT: 3-908001-30-7

Distribution by: SKAT-BOOKSHOP

Vadianstrasse 42

CH-9000 St. Gallen, Switzerland

Phone: +41 (0)71 228 54 54, Fax: +41 (0)71 228 54 55

ILO

INSTEAD

Route des Morillions 4

CH-1211 Geneve 22, Switzerland

Phone: +41 (0)22 799 61 11, Fax: +41 (0)22 798 86 85

 

The designations employed in ILO publications, which are in conformity with United Nations practice, and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the International Labour Office concerning the legal status of any country, area or territory or of its authorities, or concerning the delimitation of its frontiers.

The responsibility for opinions expressed in signed articles, studies and other contributions rests solely with their authors, and publication does not constitute an endorsement by the International Labour Office of the opinions expressed in them. Reference to names of firms and commercial products and processes does not imply their endorsement by the International Labour Office, and any failure to mention a particular firm, commercial product or process is not a sign of disapproval.