Cover Image
close this book Export marketing for a small handicraft business
View the document Introduction
Open this folder and view contents 1 The marketing mentality
Open this folder and view contents 2 The business approach
Open this folder and view contents 3 Markets and their characteristics
Open this folder and view contents 4 Reaching your customer
Open this folder and view contents 5 Support for handicraft exporters
Open this folder and view contents 6 Designing and producing for export
Open this folder and view contents 7 Presenting your product
Open this folder and view contents 8 Fulfilling orders
Open this folder and view contents 9 Despatching export consignments
View the document Conclusion
View the document Notes and references
View the document Addresses of organisations referred to in this book
View the document Further reading

Export marketing for a small handicraft business

Edward Millard

Oxfam/Intermediate Technology Publication

© Oxfam (UK and Ireland) 1992

Revised edition 1996

A catalogue record for this book is available from the British Library.

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Available in Ireland from Oxfam in Ireland, 19 Clanwilliam Terrace, Dublin 2; tel.01 661 8544). Addresses of other agents and distributors are given on the last page.

ISBN 0 85598 174 1 Oxfam(UK and Ireland)

ISBN 1 85339 352 5 Intermediate Technology Publications

Published by Oxfam, 274 Banbury Road, Oxford OX2 7DZ and Intermediate Technology Publications, 103/5 Southampton Row, London WC1B 4HH

Designed by Jeffrey Meaton

Printed by Oxfam Print Unit

Typeset in Palatino 10.5 pt

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