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AIDS prevention through health promotion: Facing sensitive issues
Acknowledgements
Preface
PART 1 Starting with ourselves
PART 2 Approaching your audience: emotive appeal, tone, and setting of messages
PART 3 Increasing the credibility of the message: peers and patients as health promoters
PART 4 Gaining the support of those with influence
AIDS prevention through health promotion: Facing sensitive issues
World Health Organization
Geneva
1991