| Title: | Multinational product strategy; a typology for analysis of worldwide product innovation and diffusion |
| Authors: | Leroy, Georges |
| Imprint: | New York, Praeger Publishers, 1976 |
| Collation: | 220 p., illus. |
| Notes: | Incl. bibl. |
| Keywords: | <transnational corporations><business management><economic policy> - <foreign investment><economic behaviour><industrial products><typology> |