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AIDS Prevention through Health Promotion: Facing Sensitive Issues (WHO, 1991, 78 pages)
(introductory text...)
Acknowledgements
Preface
PART 1 Starting with ourselves
PART 2 Approaching your audience: emotive appeal, tone, and setting of messages
PART 3 Increasing the credibility of the message: peers and patients as health promoters
PART 4 Gaining the support of those with influence