|Training Manual in Combatting Childhood Communicable Diseases Part I (Peace Corps, 1985, 579 pages)|
|Module 4: Health education|
|Session 25: Health education through mass media|
A. PROGRAMME TYPES
B. INSTRUCTIONAL/INFORMATIONAL PROGRAMME TYPES
1 EXPOSURE AND INFORMATION - Audience will hear something new
2 SKILL TEACHING - Audience will respond with new behavior
3 SUPPORT - Audience will be reinforced to continue present behavior
C. CHARACTERISTICS OF EFFECTIVE INSTRUCTIONAL PROGRAMMES
1 GOOD DESIGN - Purpose, objectives ant message will be strong and clear
2 GOOD SCRIPT - The message will be presented in a suitable format that is clearly scripted in appropriate language.
3 GOOD PRODUCTION - The finished programme will be clearly and clearly produced to give it the best chance of reaching the audience.
MAKING A START
1. State the problem, issue or subject you wish to present in the programme:
2. Does this content suggest that your programme should be:
a. an Exposure and Information programme ___
b. a Skill Teaching programme ___
c. a Support programme ___
3. If you ticked 2a, list the particular information you want your audience to receive.
If you ticket 2b, state the particular behavior you would like your audience to change.
If you ticked 2c, list the particular behaviour you want your programme to support.
4. List the particular information you will need to include in your programme.
5. List the authorities to whom you could refer to ensure the accuracy of your programme content.
6. Has this same message been delivered to your audience previously?
By what medium? ________
With what result? ________
SELECTING THE MEDIUM
1. What are the special characteristics of radio that make it different from any other medium?
2. What are the advantages of radio as an instructional medium?
3. What are the disadvantages of ratio as an instructional medium?
4. Why are you considering radio as a medium for your message?
5. Do you think radio can carry these messages successfully alone, or will you need to use another medium (or media) as well? Discuss and decide on what else you will need.
6. Do you plan to use any follow-up activities after the programme? If so, what will these bet
CHECKING SPECIAL CONCERNS
1. Are there any dangers if the audience is misinformed or if they mix-apply the information?
2. Is the programme asking the ambience to make use of resource. they do not have ant cannot obtain?
3. Will there be immediate tangible or visible results if the audience follows the programme advice? Or should they be informed that things may not change or appear to change for some time?
4. Will the application of the programme principles arouse criticism or even fear from neighbours?
5. Is there a particular time restriction on this information? Must it be given at a particular time of the day, the week, the year?
6. Are there particular financial or logistic restrictions on this programme production?
(For example toes it require a lot of travel when there is neither money nor a vehicle available for travel? ) (Does it require the presence of certain authorities who are available only at specific times?)
CHOOSING A FORMAT
In the light of all that you now know about your audience and your message, it is time to select your medium. What will be the best format for the presentation of your particular message to your particular audience?
Some Possible Formats
Spot (Bard sell)
Question and answer
In choosing the format for your programme you should take into account the following (as well as everything so far discussed):
Length of program
Availability of "talent" (Writers, actors, musicians, technicians)
Amount of time available for preparation
Suitability of medium (format) to message (subject matter)
FORMAT CHOSEN FOR THIS PROGRAMME:
RADIO PROJECT PLAN
DESIGNING THE PROGRAMME
(From: The Office of Education; National Seminar on Development Communications; June 7-19, 1982.)