|Volume 3: No. 28|
Want to write your own multimedia book? Voyager offers its Expanded Book Toolkit for $295. This Mac program uses HyperCard to import text and add notes, cross-references, video, sound, and control for CDs and videodisks. (310) 451-1383. [Phillip Robinson, SJM, 6/20/93.]
David Blatner's "Desktop Publisher's Survival Kit" is a concise overview and tutorial. Peachpit Press, $22.95 including software utilities. (800) 283-9444, (510) 548-4393, or (510) 548-5991 Fax. [Bill Dickson (firstname.lastname@example.org), TidBITS, comp.syus.mac.digest, 3/29/93. Bill Park.]
Kim Tracy (email@example.com) endorses last week's book-publishing tips, but would further emphasize a marketing orientation. Learn the language of marketing to describe the specific market for your book. (Publishers can be persuaded by competent market studies, and they seek long-term relationships with authors who write for profitable markets.) Know what makes your book unique, what will make people buy it, and how many such people the publisher can reach with advertising. Larger publishers may be uninterested in sales of less than 20K copies. Beware of publishers who will keep you hanging for eighteen months; if you can't get a firm commitment, try another publisher.