How do you keep busy after you stop running a large software company? You write software for a small one. Philippe Kahn is working with Sonia Lee's Starfish Software (Scotts Valley, soon moving to Santa Cruz). They hope to sell cheap software via the Internet, just as Kahn's Borland succeeded with the then-new strategy of selling cheap software by mail. [Rory J. O'Connor, SJM, 2/7/95, 1E.]

The typical online family has a 34-year-old head of household with a median income of $54,440; 56% are college graduates. [NPD Group, Inc. IBD, 1/11/95, A4. EDUPAGE.] MOST NET USERS AREN'T CONSUMERS

Only 10% of Internet users (3M?) could be considered consumers rather than students or business/government users. 31% of home users are self-employed professionals; 41% are white collar professionals who bring work home. [FIND/SVP, Online Access, 2/95. EDUPAGE.]

Although consultants are doing well and users can choose from 230 guides to the net, product sales on WWW itself have been small. Hype may be where the money is. Mecklermedia hasn't made made money with its online marketplace, but made $1.3M with its Internet World trade show. [David C. Churbuck, Forbes, 1/30/95, p. 100. Robert Laprade.]

Open Market, Inc. can help you establish a commercial presence on the Internet. http://www.openmarket.com/>. [Andrew Payne (payne@OpenMarket.com), 10/27/94, www-announce. Roy M. Turner.] See also the Internet Consulting Corp., . [Wendell Lansford , ibid.]

Mouse Tracks offers a directory of cybermalls, plus resources for Internet marketing professionals. . [WEBster, 2/6/95.]