 | A Media Handbook for HIV Vaccine Trials for Africa (UNAIDS, 2001, 45 p.) |
 |  | (introduction...) |
| | Acknowledgements |
|  | Section 1 - Introduction: the public perception about vaccine trials |
| | Why a media handbook? |
| | How to use this handbook |
| | Communication in relation to vaccine trials |
| | Section 2 - The mission of the media |
| | (introduction...) |
| | Two 'golden rules' |
| | Section 3 -The structure of media organizations |
| | (introduction...) |
| | Structure of a Typical Newspaper/News Agency |
| | Structure of a Typical Small Magazine |
| | Structure of a Typical Radio Station |
| | Structure of a Typical Television Station |
| | Section 4 - A day in the life of a journalist |
| | Section 5 - Identifying your public and partners |
| | (introduction...) |
| | The media, editorialists and opinion-shapers |
| | The scientific community |
| | HIV/AIDS organizations |
| | Women's groups |
| | Student groups |
| | Human rights organizations |
| | Vaccine trial workers (primary and secondary) |
| | Religious organizations |
| | Traditional authorities |
| | Community-based organizations (CBOs) |
| | Policy makers |
| | Section 6 - Reaching your public |
| | (introduction...) |
| | The Contact List |
| | Section 7 - A Press Conference |
| | A. Organizing a press conference |
| | Choosing a day |
| | Writing a press release |
| | Preparing a video news release (VNR) |
| | Preparing a media kit |
| | The media kit |
| | A typical Fact Sheet |
| | B. Getting ready for the media |
| | The day before your conference |
| | The day of your conference |
| | Some Don'ts |
| | Understanding questions |
| | Good answers |
| | Bad answers |
| | C. Nightmare Scenarios |
| | (introduction...) |
| | Survival strategies |
| | D. Crisis Scenario |
| | (introduction...) |
| | The 'conscientious objector' crisis |
| | Section 8 - What if something goes wrong during the trial? |
| | (introduction...) |
| | The scorned volunteer crisis |
| | The mass hysteria crisis |
| | The whistle-blower crisis |
| | The visual association crisis |
| | Section 9 - Conclusion |
| | Bibliography |
| | Appendix 1: Communications and vaccine trials in Thailand33 |
| | Appendix 2: Communication issues in vaccine trials in Uganda39 |
| | Appendix 3: Communications and vaccine trials preparation in Kenya |
| | Appendix 4: Questions that may cause you anxieties |
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