
| Launching and Promoting the Female Condom in Eastern and Southern Africa (UNAIDS, 1999, 25 p.) |
| II. Major themes |
In countries that have successfully launched the female condom within the region, a key strategy was to maintain consistency throughout the public and private sector campaigns. This included ensuring consistent training, a consistent product designator and approach to the product (as a dual method of protection) as well as a joint launch. Coordination provides one national message about the product and ensures consistency in defining the product in both the public and private sector.