|HIV/AIDS and Communication for Behavioural and Social Change: Programme Experiences, Examples, and the Way Forward (UNAIDS, 2001, 68 p.)|
UNAIDS workshop for agencies and implementing institutions on Communication for Behaviour and Social Change: Programme experiences, examples and the way forward; Geneva, July 25 - 27, 2000.
Background information for participants
In order to work towards a strengthening of in country communication programmes for behaviour and social change, within UNAIDS as well as with Cosponsors, UN agencies and other large international and regional NGOs, a 3 day workshop is being organised by UNAIDS, Dept. of Policy, Strategy and Research, and the Secretariat of the International Partnership Against AIDS in Africa (IPAA), to be held in Geneva from 25 to 27 July 2000.
In 1999, UNAIDS produced a key document on communication for dissemination and implementation in countries in the fight against the spread of HIV/AIDS and STD: Communication Framework for HIV/AIDS: A New Direction. This framework, under a project managed by Penn State University, was developed with the participation of international, national and regional organisations and specialists in Africa, Asia, Latin America and the Caribbean, Europe and North America. It has been published and widely disseminated for use in national programmes on HIV/AIDS. Although no inventory has been done, it is known that reorientation of communication programmes in countries has been effected based on the new directions.
Within the framework, communication programmes for HIV/AIDS should aim at not only behaviour change but also at bringing about changes in contextual factors that facilitate individual behaviour change. Whilst experiences may be limited in the execution of programmes that combine the five contextual factors (Government Policy, Socio-economic Status, Culture, Gender Relations, Spirituality), many countries, agencies and organisations have experiences in programming communication that include or focus on one or more of these factors.
The workshop will facilitate the sharing of experiences on implementation, with other agencies and institutions that face equally significant challenges for effective communication for behaviour and social change in other contexts. Many issues, constraints and priorities will probably be found to be common to all and the exchange of experiences, as well as identification of opportunities for future collaboration, will certainly strengthen programmes in behavioural and social contexts.
Relevant documents including the following are being prepared and will be made available at the workshop:
UNAIDS: Communication Framework for HIV/AIDS: A New Direction; and Peer Education and HIV/AIDS: Concepts, uses and challenges; and also Communications Programming - an annotated bibliography, in addition to two papers on peer education, a radio manual for journalists, as well as a paper on the roles and uses of community radio.
Agencies and organisations are requested to recommend or forward to UNAIDS other relevant documents and materials which would be appropriate as background materials.
The language of the workshop will be English.
A long-term objective is to strengthen the linkage between in-country priority programmes with the communication activities of agencies and institutions in Africa, Southeast Asia, and Latin America, such as UNICEF, UNESCO, World Bank, FAO ILO, UNDCP, USAID, Rockefeller Foundation, Ford Foundation, Family Health International, DFID, and such regional institutions as: ECA, OAU, ADB, SADCC, ECOWAS, ASEAN, IDB, PAHO, and regional NGOs.
The specific objectives of the workshop are:
i) To map out strategies for implementation of communication for behaviour and social change, using newly emerging directions from UNAIDS, Cosponsors and other organisations;
ii) To strengthen linkages between communication and priority issues on HIV/AIDS in developing countries, particularly in Africa, aiming at effectiveness and coherence in implementation and evaluation;
iii) To increase technical soundness among major organisations of communication programmes, projects and strategies in countries.
The principal outputs of the workshop include:
i) A document on key communication programmes of UN agencies, international organisations, funding agencies in developing countries, areas and opportunities for collaboration and support to countries;
ii) Steps, scenarios and case studies for implementing effective communication for behaviour and social change programmes in developing countries;
iii) A report that outlines priority, current issues in HIV/AIDS programmes and the role of communication programming for behaviour and social change to support the programmes. This will be published as a UNAIDS Best Practice document.
In addition, and at country level:
· Documentation of case studies and implementation scenarios with examples from countries;
· Identification of current and planned communication programmes in countries and potential areas of collaboration for further discussion amongst funding and implementing agencies.
A total of 60 participants with responsibility for communication /IEC are expected from UNAIDS, Cosponsors, UN agencies, as well as similar staff of other organisations including large NGOs and foundations. Communications specialists from the constituencies of the IPAA will also participate in the workshop.