|The Business Response to HIV/AIDS (UNAIDS, 2000, 79 p.)|
|SECTION 3. THE BUSINESS RESPONSE TO HIV/AIDS|
Within all the areas of action on HIV/AIDS by business, be it related to core activities, business partners, communities or advocacy, a number of key lessons were consistently identified within the questionnaires completed by the profiled companies within this report, as shown in Figure 9. One central lesson was the crucial role of partnerships between business and other businesses, NGOs, governmental and intergovernmental organisations, in ensuring effective responses. The next section seeks to identify the ways in which successful partnerships on HIV/AIDS can be established and maintained.
FIGURE 9 Key lessons from business experience in responding to HIV/AIDS
1. Ensure a committed leadership (CEO, Board and management) and understanding at all levels of the workforce, particularly through demonstrating the business case for addressing HIV/AIDS.
2. Develop initiatives that match the companys core business skills and technical expertise with the needs of the target audience.
3. Engage in a multi-pronged approach to ensure real effectiveness, to go beyond the workplace and address issues within the local community.
4. Demonstrate the business costs and benefits and human resource implications of HIV/AIDS initiatives.
5. Undertake a consultative approach with all stakeholders, particularly with the involvement of people living with HIV/AIDS, to ensure that initiatives are appropriately directed and to allow for prioritisation.
6. Enter into partnerships with NGOs and governmental and intergovernmental organisations to provide the necessary expertise and knowledge of HIV/AIDS issues and to enable the scaling-up of responses.
7. Involve the use of peer educators/leaders from the target groups in the dissemination of education and prevention information.
8. Utilise low cost creative tools to ensure sustainability and replicability.
9. Undertake continual monitoring, and review the effectiveness of HIV/AIDS initiatives, with a willingness to adapt the programmes accordingly.