Cover Image
close this bookCondom Social Marketing: Selected Case Studies (UNAIDS, 2001, 52 p.)
View the document(introduction...)
View the documentAcknowledgements
View the documentAcronyms
View the document1. Introduction
Open this folder and view contents2. What is social marketing?
View the document3. Different approaches to social marketing
Open this folder and view contents4. Case studies
View the document5. Key Lessons
View the document6. Selected Bibliography (principal sources)

Acronyms

AIDS

Acquired immunodeficiency syndrome

CA

Community agent

CBD

Community-based distributor

CBO

Community-based organization

CBSM

Community-based social marketing

CSM

Condom social marketing

DHMT

District health management team

DKT

DKT International

FGE

The Futures Group Europe

FP

Family planning

FPAK

Family Planning Association of Kenya

GTZ

Deutsche Gesellschaft fhnische Zusammenarbeit

HIV

Human immunodeficiency virus

IEC

Information, education and communication

IFH

International Family Health

IICH

Indian Institute of Community Health

IPPF

International Planned Parenthood Federation

KAP

Knowledge, attitude and practice

MCH

Maternal and child health

NACP

National AIDS Control Programme

NGO

Nongovernmental organization

PMSC

Programme de Marketing Social au Cameroun

PROFAMILIA

Asociaciolombiana Pro-bienestar de la Familia

PSI

Population Services International

SM

Social Marketing

STD

Sexually transmitted disease

TFGI

The Futures Group International

UK /DFID

United Kingdom /Department for International Development

UNAIDS

Joint United Nations Programme on HIV/AIDS

UNDP

United Nations Development Programme

UNFPA

United Nations Population Fund

UNICEF

United Nations Children’s Fund

USAID

United States Agency for International Development

WHO

World Health Organization