Cover Image
close this bookThe Business Response to HIV/AIDS (UNAIDS, 2000, 79 p.)
close this folderSECTION 5. PROFILES OF BUSINESS ACTIVITIES IN RESPONSE TO HIV/AIDS
View the document(introduction...)
View the documentProfile 1. American International Assurance, Thailand - Workplace evaluation and accreditation programme
View the documentProfile 2. The Body Shop, Japan - In-store HIV/AIDS campaigns
View the documentProfile 3. Warsaw Marriott Hotel, Poland - Hosting conferences for people living with HIV/AIDS
View the documentProfile 4. Larsen & Toubro Limited, India - Education and prevention programmes
View the documentProfile 5. Volkswagen do Brasil, Brazil - HIV/AIDS care programme
View the documentProfile 6. Molson, Canada - Cause-related marketing support for AIDS service organisations
View the documentProfile 7. Chevron Nigeria Ltd, Nigeria - Education and prevention programmes
View the documentProfile 8. Standard Chartered Bank, Uk - HIV/AIDS Policy and Awareness Programme
View the documentProfile 9. International Hotel & Restaurant Association - Workplace HIV/AIDS guide for hospitality industry
View the documentProfile 10. Anglo Coal, South Africa - Multi-pronged education, prevention and care programmes
View the documentProfile 11. Eskom, South Africa - Education and prevention programmes and monitoring
View the documentProfile 12. Alms, Czech Republic - Website information service on HIV/AIDS prevention
View the documentProfile 13. Teddy Exports, India - Workplace and local community education campaigns
View the documentProfile 14. Bristol-Myers Squibb Company, USA - Care and support for women and children with HIV/AIDS
View the documentProfile 15. The Shell Company of Thailand, Thailand - Peer Education at the Pump Project
View the documentProfile 16. Business Coalitions on HIV/AIDS, Worldwide - Collaborative Advocacy and Action
View the documentProfile 17. International HIV/AIDS Alliance - Non-governmental organisation partnerships with business

(introduction...)

The previous sections in this publication have highlighted the diverse range of business responses to HIV/AIDS. The Profiles in this section represent a small sample of the global response. Some of this information was provided through the Global Business Council on HIV&AIDS Awards for Business Excellence in response to HIV/AIDS. These Profiles serve as models of good practice that have the potential to be replicated by other businesses, the public sector and NGOs in response to HIV/AIDS.

Within the Profiles an attempt has been made to identify the origins and motivations for action, the details of actions, the results and the ingredients of success of each of the responses. This process has been undertaken with the cooperation of the profiled companies who have kindly provided the information to assist in identifying how effective responses can be created. Four interrelated areas have been identified from the Profiles:

1. A role for core business operations: highlighting ways in which a business can undertake initiatives that draw on their own resources and activities;

2. The importance of information and monitoring: addressing the significance of the need to gain full knowledge of how best to respond to HIV/AIDS, drawing on information from others and through continual reassessment of actions;

3. The involvement of small enterprises: identifying the effective and innovative role that small enterprises can play in the response to the disease;

4. The effectiveness of partnerships: clarifying the central position that partnerships have played in strengthening the effectiveness and sustainability of responses.

One should note that while this publication has associated individual companies and organisations as being illustrative of certain key lessons (see Figure 14), most of the examples do employ a much more holistic and integrated approach to tackling HIV/AIDS in the workplace and communities. For example, partnership of one kind or another has been key to the success of the project activities of each of the profiled companies.

FIGURE 14 Key lessons learned from the Profiles

FIGURE 14 Key lessons learned from the Profiles


A ROLE FOR CORE BUSINESS OPERATIONS

Profile 1

American International Assurance, Thailand
INNOVATIVE PROGRAMME INVOLVING CORE BUSINESS PRACTICES

Profile 2

The Body Shop, Japan
AWARENESS INITIATIVES THROUGH CORE BUSINESS SITES

Profile 3

Warsaw Marriott Hotel, Poland
SUPPORT FOR HIV/AIDS COMMUNITY THROUGH CORE BUSINESS ACTIVITIES

Profile 4

Larsen & Toubro Limited, India
LONG-TERM COMMITMENT TO WORKFORCE AWARENESS

Profile 5

Volkswagen do Brasil, Brazil
BUSINESS BENEFITS OF CARE PROGRAMMES

Profile 6

Molson Breweries, Canada
CAUSE-RELATED MARKETING STRATEGIES


THE IMPORTANCE OF INFORMATION AND MONITORING

Profile 7

Chevron Nigeria Ltd, Nigeria
KNOWLEDGE-BASED AND TARGETED RESPONSES

Profile 8

Standard Chartered Bank, UK
INFORMATION COLLATION FOR EFFECTIVE PLANNING

Profile 9

International Hotel & Restaurant Association
PROVIDING INFORMATION THROUGH BUSINESS NETWORK ORGANISATIONS

Profile 10

Anglo Coal, South Africa
CONTINUAL MONITORING AND ADAPTATION OF PROGRAMMES

Profile 11

Eskom, South Africa
MONITORING AND SHARING PROGRAMME EXPERIENCE


THE INVOLVEMENT OF SMALL ENTERPRISES

Profile 12

ALMS, Czech Republic
SMALL ENTERPRISE RESPONSE LINKED TO CORE BUSINESS ACTIVITIES

Profile 13

Teddy Exports, India
SMALL ENTERPRISE (SUPPLIER) INNOVATION


THE EFFECTIVENESS OF PARTNERSHIPS

Profile 14

Bristol Myers Squibb Company, USA
MULTI-SECTORAL PARTNERSHIPS

Profile 15

The Shell Company of Thailand, Thailand
PREVENTION AND AWARENESS THROUGH PARTNERSHIP

Profile 16

Business Coalitions on HIV/AIDS
COLLABORATION BETWEEN BUSINESS

Profile 17

International HIV/AIDS Alliance
NON-GOVERNMENTAL ORGANISATION PARTNERSHIP WITH BUSINESS