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close this bookThe Business Response to HIV/AIDS (UNAIDS, 2000, 79 p.)
close this folderSECTION 5. PROFILES OF BUSINESS ACTIVITIES IN RESPONSE TO HIV/AIDS
View the document(introduction...)
View the documentProfile 1. American International Assurance, Thailand - Workplace evaluation and accreditation programme
View the documentProfile 2. The Body Shop, Japan - In-store HIV/AIDS campaigns
View the documentProfile 3. Warsaw Marriott Hotel, Poland - Hosting conferences for people living with HIV/AIDS
View the documentProfile 4. Larsen & Toubro Limited, India - Education and prevention programmes
View the documentProfile 5. Volkswagen do Brasil, Brazil - HIV/AIDS care programme
View the documentProfile 6. Molson, Canada - Cause-related marketing support for AIDS service organisations
View the documentProfile 7. Chevron Nigeria Ltd, Nigeria - Education and prevention programmes
View the documentProfile 8. Standard Chartered Bank, Uk - HIV/AIDS Policy and Awareness Programme
View the documentProfile 9. International Hotel & Restaurant Association - Workplace HIV/AIDS guide for hospitality industry
View the documentProfile 10. Anglo Coal, South Africa - Multi-pronged education, prevention and care programmes
View the documentProfile 11. Eskom, South Africa - Education and prevention programmes and monitoring
View the documentProfile 12. Alms, Czech Republic - Website information service on HIV/AIDS prevention
View the documentProfile 13. Teddy Exports, India - Workplace and local community education campaigns
View the documentProfile 14. Bristol-Myers Squibb Company, USA - Care and support for women and children with HIV/AIDS
View the documentProfile 15. The Shell Company of Thailand, Thailand - Peer Education at the Pump Project
View the documentProfile 16. Business Coalitions on HIV/AIDS, Worldwide - Collaborative Advocacy and Action
View the documentProfile 17. International HIV/AIDS Alliance - Non-governmental organisation partnerships with business

Profile 10. Anglo Coal, South Africa - Multi-pronged education, prevention and care programmes

Key lesson: Continual monitoring and adaptation of programmes

· Business description:

Anglo Coal, a division of Anglo American plc, operates nine collieries most of which are located in the Witbank area in the Mpumalanga province of South Africa. Anglo Coal produced over 30 million tonnes of coal in 1999, selling about a third of its output abroad, supplying coal for power generation to Europe, North Africa, the Middle East, the Indian sub-continent, the Far East and South America.

· Number of employees:

10,500

· Contact:

Alan Martin


Senior Vice President: Human Resources


Anglo Coal


PO Box 61587


Marshalltown 2107


South Africa

· Tel:

+27 11 638 5542

· Fax:

+27 11 638 2797

· Email:

amartin@angloamerican.co.za

1. Motivation for action

In early 1990s, Anglo Coal sent a group of mine managers to visit Zimbabwe on a fact-finding mission. They returned motivated by their experience to establish a company wide strategic programme on HIV/AIDS. They sought to devise a programme to prevent HIV/AIDS and to address the root causes of the epidemic, with the principal objective being to minimise the impact of HIV/AIDS on company employees and operations and the local communities.

2. Business response to HIV/AIDS

Anglo Coal first developed an HIV/AIDS strategy in 1993, beginning with the drafting of a policy on life-threatening diseases and establishing a joint forum to investigate future strategies. This broad approach is particularly useful given the increased prevalence of opportunistic diseases such as tuberculosis associated with HIV/AIDS, especially within developing countries where vulnerability to disease is higher. Moreover, the importance of this approach is that it involved the participation of all stakeholders, with each colliery setting up AIDS committees which included representatives of management, employees, trade unions and community interest groups.

The overall management of the strategy was undertaken by a multi-disciplinary AIDS committee based at the company’s head office. They developed a central model on prevention and management of HIV/AIDS to provide guidance to each of the nine collieries’ AIDS Committees, who then were able to develop prevention strategies that addressed local needs and requirements. The guidance provided included:

1. Monitoring statistical indicators, such as absenteeism, opportunistic infection and condom distribution;

2. Treatment of opportunistic infections, condom distribution and counselling for employees and partners;

3. Awareness and education programmes undertaken by employee and community representatives trained as peer educators for employees, spouses/sexual partners, local community and school children. These involved seminars, videos, information campaigns, community training, drama productions and high school programmes.

4. Monitoring of education campaigns through surveys to assess the level of HIV/AIDS awareness.

Significantly, these programmes are assessed on a continual basis, building on successful initiatives. As a result, the initial campaigns highlighted the need to broaden the education programmes to include life skills development, leading to the development of small business initiatives, particularly for spouses and partners. Additionally, Anglo Coal recognised the need to develop partnerships with local authorities to provide mobile STD clinics for the wider community and to run programmes on nutrition and healthy life styles.

Survey of HIV/AIDS awareness amongst Anglo Coal employees (1996)

94% of employees know how HIV/AIDS can be prevented
94% believe what they have learned about HIV/AIDS
90% believe that HIV/AIDS really does exist
97% know where to go for an HIV test
91% know where to go for HIV/AIDS counselling
85% rate the education from the mine as good or excellent
77% believe that condoms are important in HIV/AIDS prevention
47% have changed their behaviour since learning of HIV/AIDS
30% believe they are at risk for becoming infected with HIV

Despite high levels of awareness of HIV/AIDS amongst employees, further efforts needed to be made to change patterns of sexual behaviour. Anglo Coal recognised that this would require addressing the wider causes of the spread of the epidemic, particularly in terms of sexual behaviour with regards to commercial sex workers. This was the impetus for Anglo Coal to initiate a joint project in 1996 called the ‘Kriel Project’, in conjunction with the University of Zimbabwe, the local authority, Ingwe Coal (a competitor mining company), and Eskom (an electricity utility). The primary aim of this project was to seek to change sexual behaviour, though community meetings, condom distribution and HIV/AIDS education for commercial sex workers and their clients. This was undertaken through participatory approaches that reflected the need to address the power imbalance between sex workers and their clients and their need for mutual support. Anglo Coal has supported this project by supporting training, providing technical assistance and facilitating information gathering.

Despite this impressive project, Anglo Coal recognised that there are no signs of the HIV/AIDS epidemic stabilising and that if the industry was going to have future, particularly a future source of labour supply, then prevention activities needed to be scaled-up. Anglo Coal is initiating the expansion of the Kriel Project into what is called the Mpumalanga Powerbelt AIDS Project, extending the reach to cover 16 rural and semi-rural districts. This long-term (10 years) expanded project will be based on the principles of the Kriel Project but will also introduce a number of improvements:

1. Enhanced mapping of HIV prevalence, linking it to socio-economic and behavioural assessments;

2. More comprehensive monitoring and auditing, guided by qualified HIV/AIDS experts;

3. Targeting of schools to address the future labour pool;

4. Innovative socio-economic community projects to assist in providing alternative employment to commercial sex work;

5. Integration of existing HIV/AIDS programmes into project.

3. Results and lessons

Anglo Coal’s activities have highlighted a number of important factors for business to effectively respond to HIV/AIDS:

1. The need for continual monitoring of the effectiveness of HIV/AIDS programmes and a willingness to adapt the programmes accordingly;

2. The need for a multi-pronged approach to ensure real effectiveness, to go beyond the workplace and address issues within the local community;

3. The benefits of working in partnership with other companies and organisations, bringing with them extra knowledge, expertise and other resources;

4. Recognising the business reason for addressing HIV/AIDS in and beyond the workplace and committing resources accordingly.