 | Condom Social Marketing: Selected Case Studies (UNAIDS, 2001, 52 p.) |
 |  | (introduction...) |
| | Acknowledgements |
| | Acronyms |
| | 1. Introduction |
|  | 2. What is social marketing? |
| | (introduction...) |
| | Condom social marketing |
| | The role of UNAIDS in social marketing |
| | 3. Different approaches to social marketing |
| | 4. Case studies |
| | Community-based distribution in Haiti and Mozambique |
| | (introduction...) |
| | Haiti |
| | Mozambique |
| | Community-based social marketing in India |
| | Social marketing based on targeted service delivery in Cameroon |
| | Social marketing with existing commercial brands in Kenya |
| | A local private sector initiative in social marketing in Colombia |
| | 5. Key Lessons |
| | 6. Selected Bibliography (principal sources) |
|