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close this bookCommunications Programming for HIV/AIDS: An annotated bibliography (UNAIDS, 1999, 111 p.)
close this folderPart II
View the documentHIV/AIDS media campaigns
View the documentChannels of communication
View the documentInterpersonal/small-group communication
View the documentMedia advocacy
View the documentEntertainment - education

Media advocacy

ANONYMOUS. (1996).

AIDS Action leads charge to save Medicaid safety net. [Newsletter Article]. AIDS Act Update 9(1):5.

BAKER, J. A., LEPLEY, C. J., KRISHNAN, S., & VICTORY, K. S. (1992).

Celebrities as health educators: media advocacy guidelines. Journal of School Health. 62(9):433-435.

Celebrities represent a potentially salient source of health information for the general public with the power to stimulate and frame public discussions about health problems. The mass media-advocacy approach offers a systematic means to maximize the effectiveness of celebrity spokespersons, such as Magic Johnson, and stimulate health policy.

KROGER, F., SHEPHERD, M., GENTRY, E., & SISKA, M. (1994).

Prevention marketing in the United States: multiple media strategies and early effects. X Int. Conf. AIDS. 10(2):360, Tokyo. Aug. 7-12.

QURAISHI, S. Y. (1994).

Social marketing of 'AIDS education for youth'--the Indian experiment. X Int. Conf. AIDS. 10(2):45. Tokyo. Aug. 7-12.

WALLACK, L. (1996).

Media Advocacy: A strategy for advancing policy and promoting health. Health Education Quarterly. 23(3), 293-317.

This article uses two case studies to illustrate key aspects of media advocacy. The first is a five-year, statewide violence prevention initiative for young people in California. The second focuses on the activities of a mothers' group working to improve public housing. The "new public health", with its focus on participation, policy development, and political processes, could benefit from incorporating media advocacy.

WALLACK, L., DORFMAN, L., JERNIGAN, D., & THEMBA, M. (1993).

Media Advocacy and Public Health: Power for Prevention. Newbury Park, CA: Sage.

This is the first book published on media advocacy as a strategy for health promotion and education. It reviews theoretical aspects of the strategy as well as various projects in which media advocacy has played an important role.